Launch week · first 100 founding members
Potty trained in a week. This week, one dollar.
A complete seven-day potty training program in forty short videos. You are told exactly what to do each morning, what to say when it goes wrong, and what comes next.
Instant access. Nothing ships. Works on your phone.
Who we are
We are Dustin and his family, parents of three: Jasmn, Sebas and Morris.
We built this because potty training was the one thing everyone around us struggled with, and nobody could tell us what to actually do. When is the right moment? What do you say after the fifth accident before lunch? When do you stop, and when do you push on?
So we read everything, worked out a method, and used it on our own three. Then friends asked. Then their friends asked. More than 50,000 of our potty training boxes have been sold across Europe. And we did not stop at selling a box. More than 10,000 parents have been helped in our community since — every question answered by us, and parents who are a week ahead helping the ones just starting.
That is where this course comes from. We know which day breaks people, what they are actually asking at eleven at night, and which sentence turns a bad afternoon around. Not because we theorised about it, but because we have answered it ten thousand times.
What this actually is
Not a book. Not a list of tips. A program you follow for one week.
Each morning you watch the videos for that day — three minutes, not thirty — and then you go and live your day. When something goes wrong, and it will, you come back and find the video for exactly that. There is one for accidents, one for the day your child loses interest, one for the relatives who tell you it is too early.
Why it works
Most advice says to wait until your child is ready. Some children do get there on their own. Most learn it the way they learn to walk, cycle or brush their teeth: someone teaches them.
And they learn it by getting it wrong. Your child does not yet know the feeling of needing to go. That feeling is learned through accidents — which is why the accidents in this week are not failures. They are the curriculum.
Three things make the difference
- You take the lead. No negotiating, no asking whether they feel like it today. You tell your child what they are learning this week.
- You create a lot of practice. More drinking means more chances. The videos show you how, without turning your day into a timetable.
- You believe they can do it, and they feel that. Parents underestimate this one. If you doubt, your child doubts.
Seven days is not a marketing number. Some children have it after three, some need the full week. Our own middle child needed all seven, and on day four we were certain it would never work.
Who it is for
Parents of a child from about two and a half. From two if your child already shows interest in the potty or tells you when their diaper is dirty.
You need a week where you are mostly at home: no daycare, no preschool, no moving house, no holidays. That week is the real price of this program, and it is the reason it works.
Not sure your child is ready? The first chapter has a two-minute video on the seven signals that matter more than age. Watch that before you decide.
What you need
Nothing you cannot get at a supermarket:
- A potty, plus a toilet seat and step stool for later in the week
- At least ten pairs of underwear
- Something to protect your sofa and car seat
- Ten to fifteen small presents, a dollar or three each
- Pull-up diapers for the night, and fun cups and straws
- 20 printable sticker cards — included
The preparation video walks through the whole list, and the checklist is printable so you can shop straight from it.
What you get
- 40 videos, about 45 minutes in total. Nothing longer than two and a half minutes.
- Twelve chapters: preparation, day 1 through day 7, pooping on the potty, daycare and nights, quick answers, and the finish.
- Everything to print: 20 sticker cards (6 with 3 boxes, 6 with 5, 4 with 7 and 4 with 9), the tracking schedule, the preparation checklist, and both certificates.
- The full handbook, as a PDF. The same seven days written out, for when you would rather read ahead or print a page.
- Lifetime access. One payment, no subscription, no expiry date. Your account stays open, so the whole program is still there for the next child.
- Ask a question, any time. You get an answer from the handbook and a link to the exact step — including at eleven at night on day four.
Why follow a program instead of reading tips
Because the hard part is not knowing what to do. It is doing it on day four, when nothing has gone right since breakfast and everyone around you is saying you should have waited.
Tips leave you alone in that moment. A program does not.
Why a dollar?
Because this course is brand new and has no reviews yet. We would rather have a hundred parents go through it this week and tell us honestly what worked than sell it quietly at full price.
So this is the deal: you get the whole course for a dollar, and when your week is over we ask you for an honest review. That is the whole arrangement. After a hundred parents, or when the timer runs out, the price is $29.
Questions parents ask first
Is the handbook included?
Yes. The full handbook comes with the course as a PDF, for when you would rather read ahead or print a page. The videos walk you through the same seven days, and you can ask a question when you get stuck.
How old should my child be?
From about two and a half. From two if there is already interest. Chapter zero has a video on the signals, which matter more than age.
What if this week does not suit us?
You keep access. Start whenever you have a week free.
How long do I have access?
For good. One payment, no subscription, nothing to cancel — and nothing expires, so the course is still waiting when the next child is ready.
Does my child appear on camera?
No. The videos are the presenter talking to you, the parent. Nothing is recorded on your side.
First 100 founding members
Code FOUNDING100 at checkout · one per customer
The presenter in these videos is AI-generated; the method and the words behind it are ours. This program is not medical advice — if something worries you, talk to your doctor.
