Potty Training Box

The seven day program

Your child is not behind. Nobody has taught them yet.

Most advice says to wait until they are ready. Some children do get there on their own. Most learn it the way they learn to walk or brush their teeth: somebody teaches them, on purpose, in words they understand.

Forty videos, forty five minutes in total. None longer than two and a half minutes, because you have a toddler in the room.

$14.50$2950% off
The discount is applied automatically. Code FOUNDING50 if you need it, once per customer.

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One payment of $14.50 instead of $29. No subscription, no second charge, nothing to cancel. Instant access. Nothing ships. Works on your phone. Not for you? Full refund within 90 days, no questions asked.

The course in 25 seconds. Forty videos like this one, none longer than two and a half minutes.

What your child actually learns

The accidents are the lesson, not the failure. Your child does not yet know the feeling of needing to go, and that feeling is learned by getting it wrong a few dozen times in a week where getting it wrong is safe.

Nothing here asks you to shame, bribe or force. You take the lead, you reward the effort instead of the result, and you say the same sentence every time. The videos give you that sentence, word for word, including the one for the fifth accident before lunch.

By day seven most children have learned something bigger than dry pants: that they can do a hard thing. You are the one who showed them that.

Who we are

We are Dustin and his family, parents of three: Jasmijn, Sebas and Morris.

We built this because potty training was the one thing everyone around us struggled with, and nobody could tell us what to actually do. When is the right moment? What do you say after the fifth accident before lunch? When do you stop, and when do you push on?

So we read everything, worked out a method, and used it on our own three. Then friends asked. Then their friends asked. More than 50,000 copies of our potty training program have been sold across Europe. And we did not stop at selling the program.

That is where this course comes from. We know which day breaks people, what they are actually asking at eleven at night, and which sentence turns a bad afternoon around. Not because we theorised about it, but because we have answered it ten thousand times.

What this actually is

Not a book. Not a list of tips. A program you follow for one week.

Each morning you watch the videos for that day, a few minutes on most days, and then you go and live your day. When something goes wrong, and it will, you come back and find the video for exactly that. There is one for accidents, one for the day your child loses interest, one for the relatives who tell you it is too early.

Day one: goodbye to diapers
Day 1 · Goodbye, diapers
Day four: moving to the grown-up toilet
Day 4 · The grown-up toilet

Why it works

Most advice says to wait until your child is ready. Some children do get there on their own. Most learn it the way they learn to walk, cycle or brush their teeth: someone teaches them.

And they learn it by getting it wrong. Your child does not yet know the feeling of needing to go. That feeling is learned through accidents, which is why the accidents in this week are not failures. They are the curriculum.

Three things make the difference

Seven days is not a marketing number. Some children have it after three, some need the full week. Our own middle child needed all seven, and on day four we were certain it would never work.

Who it is for

Parents who would rather teach it than wait it out, with a child from about two and a half. From two if your child already shows interest in the potty or tells you when their diaper is dirty.

You need a week where you are mostly at home: no daycare, no preschool, no moving house, no holidays. That week is the real price of this program, and it is the reason it works.

Not sure your child is ready? Take the free test first. It is honest: two of its seven outcomes tell you to wait a while longer, and we would rather you heard that now.

What you need

Nothing you cannot get at a supermarket:

The preparation video walks through the whole list, and the checklist is printable so you can shop straight from it.

What you get

Before you beginTen minutes of prep that saves you the whole week.
Day 1 · Drinking is practicingDiaper off, underwear on, and a lot of practice.
Day 4 · The grown-up toiletThe day most parents doubt. There is a video for that.
Day 7 · The certificatePrint it, fill in the name, make a moment of it.
Inside the video course: the day's video, the key points below it and the handbook to open
What the course looks like from the inside. The seven days on the left, the video in the middle, the key points and the handbook below it.
The course overview: twelve chapters and the printables to print before you start
The overview, with everything to print before day one.

Everything above, once, so you never have to guess at what to say.

Get the course

Money back within 90 days, no questions asked.

Why follow a program instead of reading tips

Because the hard part is not knowing what to do. It is doing it on day four, when nothing has gone right since breakfast and everyone around you is saying you should have waited.

Tips leave you alone in that moment. A program does not.

What you are paying for

Fourteen dollars fifty, once, for a method more than 50,000 families have used, written out day by day so you never have to improvise at the worst moment.

Forty videos, the handbook as a PDF, everything to print, and a coach you can ask a question at eleven at night on day four.

No subscription, no second charge, nothing to cancel. Your account stays open, so the same program is there when the next child is ready.

What if it does not go to plan

These are the four things parents write to us about most. Each one has its own place in the course, so you are not left to work it out on your own.

What other parents said

These are reviews of our potty training program, the box that tens of thousands of parents have used. The video course teaches that same week in the same words, so this is what parents say about the method. The course itself is new and has no reviews of its own yet.

★★★★★

“We’ve struggled with potty training for a while and the frustrations are unreal, but with the potty training box I felt like I had a coach the whole time. It didn’t feel daunting because I had daily guides.”

Bea R.

★★★★★

“We were getting worried as our son wasn’t showing any signs that he was ready. After a couple of challenging days, it just started to click. Within 7 days Arthur was potty trained.”

Hannah L.

★★★★★

“Day 1 was so hard, I was honestly ready to give up, and naturally we had accidents and lots of washing. But we stuck with it and we did it in 7 days.”

Ellie S.

★★★★☆

“We were very pleased with how quickly our son picked up the potty training. Took us about 2 weeks in total as he was going to nursery and to his nanny and grandad’s houses too.”

Lisa S.

Seventeen reviews of the program, 4.8 out of 5 on average.

Questions parents ask first

Is this not just training a child like a pet?

No. There is no punishment anywhere in the program, and the reward is for trying, not for producing. The goal of the whole week is that your child tells you, instead of you asking twelve times a day. That is the opposite of training.

Is the handbook included?

Yes. The full handbook comes with the course as a PDF, for when you would rather read ahead or print a page. The videos walk you through the same seven days, and you can ask a question when you get stuck.

How old should my child be?

From about two and a half. From two if there is already interest. Chapter zero has a video on the signals, which matter more than age.

What if this week does not suit us?

You keep access. Start whenever you have a week free.

Is this a subscription?

No. You pay $14.50 once and the course is yours. There is no second charge and nothing to cancel. The 90 days is how long you have to ask for your money back. The 30 days on the sign-in link in your email is how long that link stays valid. Neither of those is a payment.

How long do I have access?

For good. One payment, no subscription, nothing to cancel, and nothing expires, so the course is still waiting when the next child is ready.

Does my child appear on camera?

No. The videos are the presenter talking to you, the parent. Nothing is recorded on your side.

The complete seven day program

$14.50$29

Code FOUNDING50 at checkout · once per customer · one payment, no subscription

Get the course

Not for you? Full refund within 90 days, no questions asked.

The presenter in these videos is AI-generated; the method and the words behind it are ours. This program is not medical advice, if something worries you, talk to your doctor.

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